Our clients can expect a strategy that is tailored to their specific circumstances and goals – and to the challenges they face.
We are completely realistic about the way each of our client’s customers consume media in their everyday lives. In the digital age, coherence and consistency are more important than ever: audiences are fragmenting, channels are proliferating, borders are blurring and citizens are becoming journalists. Messages, meanwhile, are being conveyed, assimilated and retransmitted with ever-greater speed.
A single campaign might well need to address government, the media and employees of the client company. Both client and agency need to be single-minded, yet multi-faceted, as they manage internal and external messaging, social and digital media, and stakeholder and financial communications.